We believe in ethnographic research as a process of collective & participatory reflection – for insights that may spark conviviality (thriving in diversity), solidarity and collective vision for your workplace or community.
Ethnography is a method of studying and understanding everyday experiences in a group or community. It is often termed “meaning-making” because it is a valuable research methodology to understand the meaning assigned to everyday life experiences – whether in an organisation, community or society at large. It is a participatory research methodology used to understand people, social life and human values. Ethnography is also extremely beneficial to unearth cultural meaning, underlying assumptions and unconscious bias; and can be used as an active process of collective self-reflection. We believe that applied ethnography can facilitate greater cultural understanding, solidarity and collective transformation.
Digital ethnography is an exciting methodology that extends “traditional” ethnography to digitally-mediated networks and communities (such as online workplaces and networks). Digital ethnography is well-suited to study the context of technology access and use, as well as social, cultural, economic and political issues of a digitally-mediated world.
The crisis of Covid-19 has made digital connectivity, online workplaces and technology-mediated collaboration essential to the functioning of the economy and society. We believe that in the aftermath of this crisis there is an opportunity for organisations, society and the world at large to self-reflect, self-organise and transform to meet the challenges of today’s changing world.
Our digital ethnography methods make use of deep listening, participatory process design and co-creation to facilitate engagement and insights that may inform organisational and cultural understanding to co-create sustainable solutions. This approach is relevant for e.g. organisational strategy review and design; creating an environment of well-being, diversity and inclusion; innovating in research & development; monitoring and evaluation of programmes with an “ear to the ground”.